Odisha has launched a new ‘Invest Odisha’ logo. This new logo and identity is more than just a new look. It signifies and embodies the change that Odisha is undergoing to become the investment destination of choice in India and the diverse investment opportunities that the State has to offer across multiple sectors. The State is looking at attracting investments beyond the already well-recognized mineral and natural resources sector. The new identity is also a testament of the enduring brand of Odisha to support industrial development as well as prosperity of its people.
The ‘O’ of Odisha in the logo indicates that Odisha is the bulls-eye destination for investment. The baseline ‘New Opportunities’ indicates the wide range of opportunities across multiple focus sectors that the State has to offer.
With a brand new vision, a new Industrial Policy, new enablers and framework for doing business, new initiatives for investment facilitation and new opportunities across diverse sectors, Odisha is aiming at transforming itself into an investors’ paradise. The new logo has been designed to present this very message.